Premiere Date : Jan 15 Genre : Drama,Mystery. Money Heist. TV Network : Antena 3. Premiere Date : Sep 3 Genre : Crime,Drama.
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The Great Maratha. Banegi Apni Baat. Ghar Jamai. India's Most Wanted. Jai Hanuman. Katha Sagar. Mulla Nasiruddin. Arts Plus. Betaal Pachisi. Bible Ki Kahaniya. Boogie Woogie. Bournvita Quiz Contest. Business Batein. Chamatkari Telephone. Dam Dama Dam. Doosra Keval. Ek Aur Mahabharat. Ek Se Badh Kar Ek. Ek Tha Rusty. Full Tension. Grihalakshmi Ka Jinn. Haddi Raja. The success of the serial indicated the existence of a huge market for well-made indigenous programmes.
Doordarshan still held the reins. On paper at least, its approval for a programme was subject to the inclusion of pro-development messages in the content. Nevertheless, the focus had shifted clearly towards entertainment. From a few hours of dull, education-heavy programming, Doordarshan expanded its telecast time with lively fare that included Khandaan, a Hindi serial on the lines of Dynasty, Buniyaad, a family saga beginning in pre-Partition India, Ek Kahani on villagers struggling against feudal oppressors and Subah on contemporary college life.
There were also serials for children and sports programmes. The appearance of diversity was somewhat deceptive. A study conducted by Arvind Singhal and Everett Rogers in discovered that 60 per cent of low-income households felt that television did not adequately project the difficulties and problems of their daily lives; over 90 per cent of artisans and labourers felt that the knowledge and skills of their occupational category were not properly depicted; and 85 per cent of low caste viewers felt their needs and aspirations had no place on the electronic medium.
Since the national programme, on which the new serials were aired, was in Hindi, an inevitably high percentage of non-Hindi speakers 60 per cent also felt alienated. Despite inadequate representation, the new glossy look immensely boosted the popularity of television in India.
And presented with a few hours of free, well-packaged diversion every evening most television owners chose to stay increasingly at home. This, predictably, took audiences away from other media. The least accessible of them all, theatre, was inevitably the worst affected.
At Prithvi, wads of tickets remained unsold. Television had taken away much of the acting talent. But even the die-hard performers that stayed on were battling against a powerful competitor for an audience.
Ironically though, theatre was more in the news than ever before.
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