Donald Hsu. A short summary of this paper. Using these publications and the internet research, add much to the learning of marketing management and sales management. Two hottest jobs today are marketing manager and sales manager. The Marketing Management course was offered in an undergraduate business program. Sales Management course was offered in an MBA class. Real-world examples were explained and discussed in great depth. Students did case studies as their final projects.
This paper summarized the results. Hsu wrote a paper on Marketing Research. Job market is very good. A quick search on Hotjobs yielded jobs for sales, for marketing, jobs for manager. The results from CareerBuilder gave for sales, for marketing, jobs for manager. This search was done for Manhattan with zip code , and a twenty- mile radius. In the down economy, marketing and sales managers fare much better than other managers, CNBC Every business needs to generate revenue.
Sales people are always in demand. Marketing manager sets up a strategic marketing plan. Sales managers hire a team of salespeople, to execute this plan. For the large companies, they work closely together. The two job functions overlap quite often. Since , internet e-commerce quickly became the new paradigm for doing business. The savvy managers must take advantage of employing e-commerce to reach the global consumers.
Managing the global e-commerce sales and marketing, will be the growth area for the next ten years. Business is the largest division. Hsu served as the Director of Business Administration Division, from to It covers the real-life applications of concepts learned in basic marketing course. Extensive use of case studies is made to illustrate how marketing programs are planned and executed in both large and small companies. Analytical techniques are stressed to give students the opportunity to identify problems and find solutions.
Course aims to address these issues: 1. This book has thirteen chapters covering: basic marketing four Ps, marketing research, consumer behavior, market segmentation, integrated communication, distribution, personal selling, pricing, marketing services, and global marketing. Four sections of cases, ranged from short one to in-depth.
Twenty people enrolled. This course was taught in the Accelerated format Accel Program. The class ran eight Thursday evenings, from to pm. There were two online Blackboard sessions. Therefore, only six classes were done face-to-face in the classroom. Real-life examples were given whenever applicable.
Marketing plans for cell phone, real estate, retail operation, and insurance were discussed in details. During each class, one-hour was allocated for team exercise. Blackboard submissions were collected and graded for each student. The textbook has plenty of materials to cover these assignments.
For the final project, two people were assigned in a group. If you are knowledgeable about any fact, resource or experience related to this topic - please add your views using the reply box below. For articles and copyrighted material please only cite the original source link. Each contribution will make this page a resource useful for everyone.
What courses or professional studies should i opt for after completion of mba in hr? Communication handbook with case studies - doc download. Why top companies don't hire distance mode mba students? AMEX believes this software is a success, allowing senior personnel to experience their final years of work in a decreased capacity, as properly as educating the current group of workers for future success.
Advertising can cost a chunk of money to an organisation and financial conditions might not be conducive to undertake such a huge expenditure everytime. But forgoing ad spending in favour of better profits can be a mistake. Experts say that in a slump, one of the high-quality things you can do is enlarge your marketing approach to appeal to customers.
During a recession, this is particularly true, as there would be a surge in cutting back on the ad spending by many organizations, make your voice heard by customers. After seven years of boom, increasing from 30 to locations, Firehouse Subs' boom fizzled, and business leadership realized they had to come up with a solution.
So they returned local advertising fees collected from franchisees, not to put in their pockets, but to take hold of their own local marketing. Consequently, sales fell even more, revealing that this was not an appropriate strategy. Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough.
In , seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products reached the shelves.
Tylenol was successfully reintroduced with tamper-resistant packaging, discounts, and sales presentations to the medical community. It's tough to be a small business owner, especially when one of the huge players will become your direct competitor. Hangers differentiated itself via a wide variety of measures such as van shipping service, humorous t-shirts and properly social networking.
The agency additionally spent time connecting with the community by partnering with nearby groups and charities.
As a result, Hangers has experienced a surge in its growth whilst local dry cleaners witnessed flat or declining revenues. To support new growth, a company should expand past their initial client base which is a usually daunting task for small businesses. However, partnering with another successful market player will facilitate businesses to reach a brand new level. Diagnostic Hybrids, specializing in medical nosology, did simply that, partnering with Quidel, a market leader in speedy diagnostic tests.
This partnership allowed Diagnostic Hybrids to get a bigger market presence, as well as take advantage of higher analysis and development resources. The acquisition strategy let key components of the organization like the same company president and operation remain with them as a separate subsidiary. The organization made some well strategic moves in their Korean expansion, most relatively partnering with Samsung, the main Korean conglomerate , and embracing the Korean way of life by operating shops as nearby agencies and neighbourhood centres.
Tesco additionally made a smart move by way of employing almost a hundred per cent Koreans staff, with 4 British employees out of 23, Triumph, a British Bike manufacturer gradually faded out of prominence in their home market three decades ago. However, it gained a new life internationally. In , Triumph sold just 7, bikes in the UK, but 50, worldwide, indicating that an international activity paid off for the company.
Triumph's famous manufacturing facility in Warwickshire closed up shop in , but the Indian factory remained, and these days it has become very popular. The agency struggles to meet demand in India, with a six-month ready list and a new factory being built. India's middle-income group has embraced the car as a low-cost commodity, even giving them as dowry in weddings. Background assessments are a difficulty faced by many companies, as sensitive statistics is now more public than ever.
OfficeDrop was no exception, as the corporation scans paper into digital files, along with personal medical history and minister sermons, most of which require a trustworthy person who can take care of documents discreetly. Many third-party companies provide quick, superficial checks, however, Prasad Thammineni, the proprietor of OfficeDrop was not satisfied, he needed more accurate statistics.
He found a company that would allow researchers to delve into a number of different sources and perform a more comprehensive search. There was a opposition from other business owners pointing that alternative to using Google to perform a historical check, he should have requested their enterprise network who they were using. They also endorsed that he take advantage of free resources, which include on-line searches and checking out social media websites to learn more about job candidates.
He found a easy way to fill this gap by engaging the hotel staffs in quick huddles before their shifts to give a brief overview of the days itinerary so that staff could offer more to guests, improving customer loyalty, return visits, and spending.
Experts laud Aziz for differentiating the MGM grand with top quality service from the employees. Marketing is the key whether one owns a billion dollar enterprise or a setting spring rolls in a chinese van. Curtis Kimball, the man in the back of the Creme Brulee Cart, put Twitter to work for him amassing heaps of followers and growing his commercial enterprise by allowing people to follow the cart online.
Curtis developed a personal relationships with his followers by asking for their advice of flavours to cart location.
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